Join Mastercard’s 2025 Recruitment Program as an Analyst in B2B Marketing Operations!

Are you ready to launch your career with one of the world’s leading financial services technology companies? Mastercard is excited to announce its Recruitment Program for 2025, offering a unique opportunity for Graduates to join the dynamic team as an Analyst in B2B Marketing Operations. Located in Pune, India, this full-time position is perfect for individuals who are eager to make an impact in the marketing and communications sector while working with cutting-edge tools and technologies. As a part of this program, you will not only gain invaluable hands-on experience but also contribute to shaping the future of B2B marketing strategies at Mastercard. Whether you’re a fresher or have some experience, this role is designed for those with a passion for data analysis, campaign management, and innovative marketing solutions. Dive into the details below to discover how you can be a part of this exciting journey!

Key Job Details

• Job Title: Analyst, B2B Marketing Operations
• Company: Mastercard
• Location: Pune, India
• Employment Type: Full Time
• Education Requirement: Graduation
• Salary Package: As per Company Standards
• Posted On: December 13, 2025
• Req ID: 266395

About the Role

The Analyst position in B2B Marketing Operations at Mastercard is a multifaceted role that revolves around the effective management of data and marketing campaigns. As an integral part of the marketing team, you will be responsible for uploading lead lists, managing data imports, and ensuring the cleanliness and segmentation of data in various marketing automation and CRM platforms. Your expertise in Salesforce will be crucial, as you will set up and manage campaigns, ensuring that leads are accurately tracked and appended.

In addition, you will utilize analytical tools like Tableau to monitor marketing campaign performance, providing insights that drive strategic decision-making. The role demands a strong ability to transform raw data into compelling narratives and visualizations for presentations, particularly for executive-level stakeholders. Collaboration with cross-functional teams will be essential in troubleshooting data integration issues and optimizing marketing performance metrics. This role not only offers a platform to showcase your analytical skills but also provides an opportunity to contribute significantly to Mastercard’s marketing initiatives.

Required Skills

• Proficiency in Salesforce: Experience in modifying campaigns and managing lead data.
• Familiarity with Marketing Tools: Knowledge of Pardot and Salesforce Marketing Cloud is essential.
• Data Management Expertise: Strong ability to clean and manage data effectively.
• Analytical Skills: Hands-on experience with Tableau and other marketing analytics tools.
• Microsoft Office Proficiency: Strong understanding of Excel and PowerPoint.
• Communication Skills: Ability to convey technical concepts to non-technical audiences.
• Detail-Oriented: Strong organizational skills and a focus on data cleanliness.

Responsibilities

• Manage lead list uploads and data imports into marketing automation and CRM platforms, focusing on data segmentation and deduplication.
• Set up and oversee campaigns in Salesforce, ensuring comprehensive tracking of leads.
• Analyze marketing campaign performance using tools like Salesforce and Tableau, providing actionable insights to stakeholders.
• Transform raw data into compelling visualizations and presentations for executive reviews.
• Assist in building pipelines to ingest data from key resources, addressing any data sync issues.
• Monitor and report on marketing performance metrics to enhance decision-making processes.

Why Join Mastercard

Mastercard is not just a company; it is a community that values innovation, diversity, and personal growth. By joining the Mastercard team, you will be part of a vibrant workplace culture that champions collaboration and encourages professional development. The company offers competitive salary packages, comprehensive benefits, and opportunities for career advancement. Mastercard is committed to fostering an inclusive environment where all employees can thrive and contribute to the company’s mission of enabling a digital economy that works for everyone, everywhere. This is not just a job; it’s a chance to be part of something bigger.

Industry Trends and Value of the Position

The marketing landscape is rapidly evolving, with an increasing emphasis on data-driven decision-making and digital transformation. As businesses pivot to embrace these changes, roles like the Analyst in B2B Marketing Operations are becoming increasingly crucial. Companies are seeking professionals who can leverage technology to enhance marketing effectiveness and provide insights that drive growth. This position at Mastercard not only places you at the forefront of these trends but also equips you with the skills and experience necessary to excel in the competitive job market. As the demand for data-savvy marketers continues to rise, this role positions you perfectly for a successful career in marketing.

How to Apply

If you are ready to take the next step in your career and join Mastercard’s dynamic team, we encourage you to apply for the Analyst, B2B Marketing Operations position today!

Apply Here