Unlock Your Future: Join Mastercard’s 2026 Recruitment Program for Marketing and Communications

Are you ready to embark on an exciting career journey with one of the world’s leading financial services companies? Mastercard is on the lookout for talented individuals to join their 2026 Recruitment Program, specifically for the role of Analyst in B2B Marketing Operations. This is an incredible opportunity for recent graduates and experienced professionals alike to become a part of a dynamic team that drives marketing strategies and enhances communication efforts globally. With a focus on data-driven insights and innovative marketing solutions, Mastercard offers a vibrant work environment where creativity and analytical thinking flourish. If you have a passion for marketing and a knack for data analysis, this position could be your gateway to a fulfilling career in a fast-paced industry.

Key Job Details

• Job Title: Analyst, B2B Marketing Operations-1
• Company: Mastercard
• Location: Pune, India
• Education Requirement: Bachelor’s degree, Master’s degree, or PhD
• Employment Type: Full Time
• Date Posted: January 3, 2026
• Salary: As per Company Standards
• Job Category: Marketing and Communications
• Job ID: R-266395

About the Role

The Analyst, B2B Marketing Operations position at Mastercard is tailored for individuals who thrive in a data-centric environment and have a passion for marketing. In this role, you will play a pivotal part in executing marketing strategies that drive business growth. Your primary responsibilities will include managing and analyzing data to optimize marketing campaigns across various platforms. You will utilize tools like Salesforce and Tableau to track performance metrics and transform raw data into actionable insights. Furthermore, you will be responsible for lead management, ensuring that campaigns are executed flawlessly, and communicating effectively with stakeholders to relay complex data-driven concepts in an understandable manner. This role not only requires a high degree of technical proficiency but also the ability to work collaboratively within a diverse team. As part of Mastercard, you will have the chance to make significant contributions to the company’s marketing initiatives while honing your skills in a supportive environment.

Required Skills

• Data Management: Strong ability to clean and manage data effectively, ensuring accuracy and consistency across platforms.
• Analytical Tools: Hands-on experience with Tableau and other marketing analytics tools to derive insights from complex datasets.
• Software Proficiency: Familiarity with Salesforce, including experience modifying campaigns and lead data, as well as familiarity with Pardot and Salesforce Marketing Cloud.
• Microsoft Office Skills: Strong understanding of Microsoft Office tools, especially Excel and PowerPoint, for data visualization and reporting.
• Problem-Solving: Ability to troubleshoot data integration issues across platforms to ensure seamless campaign execution.
• Communication: Strong organizational and communication skills to engage with both technical and non-technical audiences.

Responsibilities

• Perform lead list uploads and data imports into marketing automation and CRM platforms with a focus on data cleanliness and segmentation.
• Set up and manage campaigns in Salesforce, ensuring leads are properly appended and tracked throughout the marketing lifecycle.
• Track marketing campaign performance using Salesforce and Tableau, analyzing data to provide actionable insights to stakeholders.
• Transform raw data into compelling insights and visualizations for executive-level presentations using PowerPoint.
• Aid in building out a pipeline to ingest data from key resources and troubleshoot data sync issues between platforms.
• Monitor marketing performance metrics and share insights with stakeholders to drive informed decision-making.

Why Join Mastercard

Mastercard is not just a financial services company; it’s a place where innovation meets inclusivity. The company prides itself on fostering a diverse and inclusive culture where every employee feels valued and empowered to contribute their unique perspectives. Being part of Mastercard means you will have access to numerous professional development opportunities, competitive benefits packages, and a global network of colleagues who are passionate about their work. In an era where digital transformation is reshaping industries, Mastercard stands at the forefront, driving change and creating a positive impact in the communities it serves. By joining Mastercard, you will be part of a forward-thinking organization committed to shaping the future of commerce.

Industry Trends and Position Value

The marketing and communications industry is rapidly evolving, especially with the increasing reliance on data analytics to drive strategic decisions. As businesses continue to recognize the importance of data-driven marketing, roles like the Analyst in B2B Marketing Operations are becoming increasingly valuable. Companies are looking for professionals who can not only analyze data but also derive meaningful insights that inform marketing strategies. This position at Mastercard is particularly significant as it not only allows you to work with cutting-edge tools but also positions you to influence major marketing initiatives in a globally recognized organization. As the demand for skilled marketers grows, this is the perfect time to apply for Mastercard’s Recruitment Program 2026 and secure your place in a thriving industry.

How to Apply

If you are interested in becoming part of this exciting opportunity and shaping the future of marketing at Mastercard, click the button below to apply:

Apply Here